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About me


I'm currently based in my hometown of London — but you'll often find me galavanting around Europe, pushing my Schengen allowance to breaking point. I've also lived in Marseille and Berlin.

I'm fairly new to freelancing, having previously worked in-house across EdTech, PropTech, FinTech, and travel. I've dabbled in some UX/UI design (just don't ask me to do anything more complicated than a wireframe).


Over my content career, I've seen many startups miss a trick. They play the numbers game; churning out 'throw away' content based on haphazard keyword research, or copy-pasting another company's formula in the hope that it'll work for them.


Above all, they overlook the most powerful tool in any startups content arsenal: 


Educating your users. 

From blog posts to guides, Instagram carousels to tutorials: I embellish brand websites with purposeful, relevant, and unique educational content that actually converts.


Can I hire you from outside of the UK?

Yes — and most of my clients do. I write in both US and UK English for global audiences. 

I'm also comfortable being paid in Euros, Dollars or GBP. 

Can I hire you from outside of the UK?
Do you only work with EdTech companies?

Not at all! I've written educational content across sectors for both B2B and B2C audiences. I'm always up for writing content for different industries. 

No matter what your service/product you offer, I can help you connect with your audience on a new level. 

Ok, I'm in — how do I get started?

Once you've received your pricing guide, and you're happy to move forward, we'll hop on a discovery call so I can learn more about what you're after and discuss timelines etc.

We'll then work together on an agreement that we're both happy with, and I can get stuck in with your content!

Courses I've done


UX Writing Academy

UX Writing Program


Hubspot Academy

SEO Certification, Email Marketing Certification



Intro to UX Design, Intro to UI Design

Books I've read

Content Design

Sarah Winters

Content Strategy for the web

Kristina Halvorson and Melissa Rach

Nicely Said: Writing for the web with style and purpose

Kate Kiefer Lee and Nicole Fenton

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Torrey Podmajersky

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath and Dan Heath

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