I'm currently based in my hometown of London — but you'll often find me galavanting around Europe, pushing my Schengen allowance to breaking point. I've also lived in Marseille and Berlin. ​

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I'm fairly new to freelancing, having previously worked in-house across EdTech, PropTech, FinTech, and travel. I've dabbled in some UX/UI design (just don't ask me to do anything more complicated than a wireframe).

 

Over my content career, I've seen many startups miss a trick. They play the numbers game; churning out 'throw away' content based on haphazard keyword research, or copy-pasting another company's formula in the hope that it'll work for them.

 

Above all, they overlook the most powerful tool in any startups content arsenal: 

 

Educating your users. 

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From blog posts to guides, Instagram carousels to tutorials: I embellish brand websites with purposeful, relevant, and unique educational content that actually converts.